Insights
Working notes from accounts we manage: campaign structure, harvesting, listings, catalog and the Seller Central details that decide profitability.
Latest
Most Amazon accounts cannot be optimized because they were never structured. Here is the campaign architecture we build on every account, and why each piece exists.
Read the article
All articles
Amazon AdvertisingACoS tells you how efficient a campaign is. TACoS tells you whether advertising is building a business or replacing one. Here is how to use both without being misled by either.
Read
Amazon PPCHarvesting is not a one-time cleanup. It is the weekly loop that turns research spend into exact-match profit. The process we run, the thresholds we use, and the mistakes that break it.
Read
Listing OptimizationAdvertising can only multiply what the detail page converts. If the listing is weak, every campaign optimization is a smaller version of the same problem. Fix the page, then scale the traffic.
Read
Amazon CatalogBroken variation families split reviews, confuse shoppers and make PPC more expensive. How to diagnose them, rebuild them with flat-files, and avoid the mistakes that get listings suppressed.
Read
Amazon StrategyThe audit is the first stage of the Xtreme Growth Framework and the same one we run on every account. Here is what it covers, what data it needs, and what a useful audit report looks like.
Read
Free Amazon Account & PPC Audit
A senior strategist reviews your account and shows you exactly which of these problems apply, and what fixing them is worth.
