Amazon Advertising

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ACoS and TACoS trend lines diverging over time on an Amazon account

Amazon Advertising

June 30, 20265 min read

ACoS vs TACoS: Which Metric Should Drive Your Amazon Advertising Decisions?

ACoS tells you how efficient a campaign is. TACoS tells you whether advertising is building a business or replacing one. Here is how to use both without being misled by either.

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